MARKETING CREATIVE & DIGITAL STRATEGY

1. Digital & Social Media Strategy * Assist in developing digital and social media strategies for MNC Media programs, brands, and campaigns. * Conduct social media and digital trend research to identify relevant content opportunities. * Monitor social media performance and prepare basic performance reports and insights. * Assist in developing content calendars and platform-specific content ideas. 2. Creative Development * Generate creative ideas for digital campaigns, social media content, and branded content. * Assist in developing creative concepts, campaign ideas, storylines, and content treatments. * Support the team in preparing creative decks, presentations, moodboards, and campaign proposals. * Research references, trends, creators, formats, and audience behavior to strengthen creative ideas. 3. Marketing Campaign Support * Support the execution of integrated marketing campaigns across TV, digital, social media, and other MNC Media platforms. * Assist in coordinating campaign requirements with internal teams and relevant stakeholders. * Help track campaign deliverables, timelines, and execution status. 4. Content & Competitive Research * Research emerging digital trends, social media formats, entertainment trends, and competitor activities. * Analyze audience behavior and identify opportunities for content and campaign optimization. * Provide references and insights that can support creative and strategic development. 5. Presentation & Reporting * Assist in creating presentations and marketing materials for internal and external purposes. * Compile campaign performance data and translate findings into simple insights. * Support preparation of weekly/monthly reports and project updates.